Do trucks make them better?
- A study conducted by Chevrolet and Harris Poll sheds some light on the reasons why we love trucks.
- Data shows that truck ownership is linked to serving the local community.
- Some truck owners name their trucks and treat them as if they were members of the family.
- The poll is not specific to any brand.
Trucks are often the most desired vehicles by the younger working class in the United States. When they talk about their dream truck, you’ll see their eyes lighten and hear their voices change. No matter what kind of truck it is or what badges are on it, people will be excited to talk about their dream vehicle.
It is important to know how they feel about the approaching day when they will be able to own their beloved. When it comes, a part of their lives is complete.
Prodigal Son
A man in his 30s explained on the 2016 Luke Bryan Farm Tour why he believes the day that he purchases a new vehicle will be the moment he “makes it”. He recalls the days when he was caught up in the whirlwinds of vices and vixens, in a world without a future. The man returned to his family cattle operation, exhausted and broken. It was a major humbling experience when his empty pursuits finally fell apart.
He said, “Yeah but you couldn’t say anything then anyway. Swore I wouldn’t come back. “I did as I pleased and got nothing.”
Today, his vision is to see the business that he has long refused become a success. In his mind, a new truck represents this future.
He said, “It’s just a truck but it’s still something. I could be the type of man that people respect with something like this.” “These days you can fit all your tools in a truck, and even your children. There’s plenty of room. So maybe, I don’t know.”
The trucks we use to transport our goods and people are important.
What is it about trucks?
There are the typical dream cars that are all fast and luxurious, but trucks are what captures our hearts. There is a saying in the auto industry that says “everyone secretly wants a truck”. And this is true. The appeal of trucks goes far beyond their towing and payload specifications. Trucks are appealing because they are a mechanical extension of our values and who we are.
“Here in Montana, where I am from, trucks are required because a lot people need them to run their ranches or for their jobs,” explained Jeremy Pulse. Founder of Throttle Down Kustoms. If you like to hunt, fish or camp, then a truck will be the most convenient way to transport your gear and get you to your destination.
Matt Mylan, Director of GMPartsCenter.net, added: “Roofers and painters are among the many people who use them. Farmers, carpet and floor installers, landscapers, etc., all have one.” “Can’t do these jobs without a pickup truck, or at least a truck helps.”
According to a Harris Poll survey, conducted by Chevrolet, Americans have a different view of truck ownership. #Trucks are appealing because they are a mechanical extension of what we are and value. Click to Tweet
The Good Life
Chevrolet and Harris Poll recently worked together to gain more insight on why trucks have a special place within our hearts. The poll was conducted by Chevy, but it does not focus on any particular brand. Ford, Ram Toyota and Nissan owners, as well as those with larger and smaller trucks, can all relate. Over a hundred pickup owners from across the United States responded, and their responses provide a wealth explanation.
The most common names for trucks are “Big Red” and “Betsy”. The data shows that Betsy, Big Red and other trucks are important in helping us become better citizens and friends. It turns out that trucks can do good things.
Over thirty percent of respondents say that they use their pickup to assist a family member or friend with a job. Another 30% say that they use their truck to support a charity or local school. Chevy’s study found that 89 percent of truck owners use their trucks to help others. This could be moving a car stuck in a garage or hauling new furniture. This is more commonly known as : “hey, next weekend I’m moving, can I borrow you pickup?”
According to a Chevrolet study conducted by Harris Poll on behalf of Chevrolet, truck owners are often willing to help their friends and families with tasks requiring a pickup.
Family Matters
My father went to heaven 18 years ago. In the summer of 2000 I drove his Silverado along rural roads in Northwest Iowa. Lee Brice’s 2012 song I drive your truck best describes these emotions. In a similar manner, 45 percent plan to pass their pickup on to a loved one or child. Nearly 60 percent of respondents said they considered their pickup to be a family member, and another 60 percent said they “cannot survive” without it.
People keep trucks for a long period of time. Mylan said that most of the truck owners he knows have had their trucks for at least 10 years. When you own something for so long, it is easy to reflect on all of the “stuff” that has happened with your truck or your family.
Pulse said that many people use their trucks for travel and vacations. They may tow a caravan or use them in winter for transporting the children. “Trucks are important for the family.”
Red Dirt Rich & Flint River Paid
Fans of Cheers will remember how Diane Chambers explained why she accepted the job at the bar (which was certainly beneath her). She wanted to feel that slice of Americana. She wanted to experience that slice of Americana where Norm is fighting for his job and Cliff has his encyclopedia-brain, while Coach is being. . . well Coach being Coach. She is experiencing Americana with her repressed feelings towards Mayday Malone, and feuds she has had with Carla.
Diane would be able to see the Americana of trucks if she attended the NFR Las Vegas in December or a Midwestern State Fair or NASCAR Race. Chevy’s survey reveals how trucks are inexplicably interwoven into our lives and remain the universal symbol of our fondest memories.
“All those trips you took, when your son-in law borrowed the truck, and it ran out of fuel, or the time you got stuck on a path. . . Mylan continued.
The survey found that 26 percent of respondents learned to drive in a pickup truck. Another 10% say that they brought their babies home from the hospital using a pickup. This is likely why 38 percent of respondents said they loved their pickups more than anything else they owned.
According to a Chevrolet poll conducted by Harris Poll nearly 10% of respondents said they got their first kiss inside a pickup.
What about more right swipes?
Consider adding a photo of a truck to your online dating profile. Nearly 40 percent of respondents to the survey believe that driving a truck makes them attractive and popular. Does this really happen, ladies? Is it true that this makes us guys more appealing?
Mylan replied, “That sounds like a song from the country.” “I bet that most Toyota truck owners do not think it makes their trucks more attractive, because Toyota trucks tend to be ugly.”
It’s all right.
Mylan said that the polling people would need to investigate this.
What is your favorite thing about your truck or SUV? Twitter : Share your on Twitter .
Carl Anthony, Managing Editor at Automoblog, lives in Detroit. He is a mechanical engineer at Wayne State University. He also serves on the board of directors for the Ally Jolie Baldwin Foundation and is a Detroit Lions’ fan.